A social issue AD series

Stop Human Trafficking

Human trafficking is the 2nd largest criminal enterprise after narcotics. Close to 80% of the human trafficking across the world is done for sexual exploitation.


'Stop human trafficking' is a social issues AD series to bring awareness to the growing sex trafficking industry. This will be a statis AD featured in the Fliboard tablet app with an interactive call to action button.

ROLE Research, Concept, Branding,
Illustration & Visual Design
WHEN 3 Weeks, Spring 2016
CLIENT School Project
Ad design show on Ipad

VISUAL DESIGN

After ideating through a few different concepts, I decided on two final directions for the AD.

Dark

Visuals depict the inhumane nature of the crime. The color scheme will be monochromatic and dark. The focus with this concept was to create a minimalistic illustration that uses figure ground and negative space to depict the coercive nature of the crime.

Mood Board

Mood board

Iteration 01


The colored CTA and the alignment of the content was taking focus away frmo the imagery. The hero of the image had to be the illustration, which should then lead the user to click the CTA.

First iteration for the AD design

Iteration 07


The final iteration put the illustration first and then the data. The strong vertical alignment helped draw users focus from the illustration to the CTA.

final iteration

Metaphor

This approach will bring light to the seriousness of the crime through satirical visuals. The focus is to create a jarring, metaphorical story that shows how common the crime is.

Mood Board

Mood board

Iteration 01


As I iterated through this concept, I realized that I needed to create a strong branding and packaging for the product to sell the story.

First iteration for the AD design

Iteration 10


The bright color catches the eye and grabs the users attention. This final iteration adds smaller details as if the human as a real product. From details about the top features of buying the product to packaging and manufacturing details.

final iteration

FINAL DESIGNS

Final AD Designs

HOW DID IT GO?

The theme of this project was a hard issue to design for. It was hard to come up with a compelling branding for a human. It was also important to remember that the copy had to be as provoking as the illustration.