After ideating through a few different concepts, I decided on two final directions for the AD.
Visuals depict the inhumane nature of the crime. The color scheme will be monochromatic and dark. The focus with this concept was to create a minimalistic illustration that uses figure ground and negative space to depict the coercive nature of the crime.
The colored CTA and the alignment of the content was taking focus away frmo the imagery. The hero of the image had to be the illustration, which should then lead the user to click the CTA.
The final iteration put the illustration first and then the data. The strong vertical alignment helped draw users focus from the illustration to the CTA.
This approach will bring light to the seriousness of the crime through satirical visuals. The focus is to create a jarring, metaphorical story that shows how common the crime is.
As I iterated through this concept, I realized that I needed to create a strong branding and packaging for the product to sell the story.
The bright color catches the eye and grabs the users attention. This final iteration adds smaller details as if the human as a real product. From details about the top features of buying the product to packaging and manufacturing details.
HOW DID IT GO?
The theme of this project was a hard issue to design for. It was hard to come up with a compelling branding for a human. It was also important to remember that the copy had to be as provoking as the illustration.