Make your own cup of India chai

Say Hi to Chai

Chai is ubiquitous in India - served in scant shot glasses from dawn to dusk. The objective of this project was to create an infographic that focused on a recipe. I decided to make one on 'How to make Indian chai'. This infographic is for Chai lovers who want to learn how to brew a perfect cup of authentic Indian Chai.

ROLE Concept, Illustration & Visual Design
WHEN 3 Weeks, Fall 2016
CLIENT School Project
Infographic on how to make chai

PROCESS

Sketches

Exploration sketches

Style board


My aim was to create a style that depicts the complexity of Indian motifs, but is still clean and light. I decided to create black and white hand drawn illustrations with few accent colors for pop.

Mood board

SOLUTION

After making the basic layout and flow of the infographic, I iterated through the header section to create a strong entrance for the infographic. Creating the header was teh toughest part of the design. Having the word "tea" crossed off was taking awar the focus from the word "chai". The organic hand illustration was not working with the rest of the layout. I wanted to create a story with the infographic - starting with the tea being made and ending with the tea being served with snacks.


Wireframes

Wireframes for the inforgraphic

1 - Header

Title and subtitle of the infographic


2 - Facts about chai

Talks about the importance of chai and statistics for
consumption of chai in India


3 - How to make chai masala

Ingredients needed to make chai masala


4 - Process

Step by step process for making chai


5 - Footer

Ends with a scene of the chai being served with snacks


6 - Sources

Header Iterations

Iterations for the infographic header
Final header for the infographic

Chai is being made


The story of the infographic starts with chai being made in the kitchen. The water is boiling on the stove along with ingredients scattered around the platform of the kitchen.

Chai is served with snacks


The infographic ends with the chai being strained and served with Samosa, a famous Indian snack.

Final ending for the infographic

FINAL DESIGNS

Final designs

HOW DID IT GO?

The biggest challenge in this project was to connect and fit the organic hand drawn illustration style in a grid to make information easy to read and scan. I enjoyed depicting something that such an important part of everyday life in my country through this fun illustration style.